Validating DART model
Jolanta Mazur (Institute of International Management and Marketing, Warsaw School of Economics), Piotr Zaborek (Institute of International Management and Marketing, Warsaw School of Economics)
| Year of publication: |
October-December 2014
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| Authors: | Mazur, Jolanta ; Zaborek, Piotr |
| Published in: |
International journal of management and economics. - Warsaw, ISSN 2299-9701, ZDB-ID 2816891-4. - Vol. 44.2014, p. 108-127
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| Subject: | DART | co-creation | measurement scale | survey | Polish companies | Polen | Poland | Messung | Measurement | Befragung | Interview | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011417556