Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Bilal Ahmad and Muhammad Imad ud Din Akbar
| Year of publication: |
2023
|
|---|---|
| Authors: | Ahmad, Bilal ; Akbar, Muhammad Imad Ud Din |
| Subject: | purchase intention | attitudinal loyalty | behavioral loyalty | brand attachment | hotel industry | Relationship marketing | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Markenartikel | Brand | Markenimage | Brand image | Markenführung | Brand management | Kundenbindung | Customer retention | Markentreue | Brand loyalty | Dienstleistungsqualität | Service quality | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2021.1969422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304946