Validating the rapid validity testing concept across regions
Year of publication: |
2024
|
---|---|
Authors: | Peña Häufler, Birgit ; Globocnik, Dietfried ; Salomo, Sören ; Landaeta Saldías, Paola |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 33.2024, 4, p. 620-638
|
Subject: | design thinking | fuzzy front-end | innovation performance | invariance test | Latin America | lean innovation | planned flexibility | pretotyping | rapid validity testing | Innovation | Lateinamerika | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Statistischer Test | Statistical test |
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