Validation and sufficiency
Robert East, Mark D. Uncles, Jenni Romaniuk and Wendy Lomax
| Year of publication: |
2016
|
|---|---|
| Authors: | East, Robert ; Uncles, Mark D. ; Romaniuk, Jenni ; Lomax, Wendy |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 3/4, p. 661-666
|
| Subject: | Diffusion | Social networks | Word of mouth | ABM | Agent-based modelling | Modelling assumptions | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Agentenbasierte Modellierung | Agent-based modeling | Social Web | Social web | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-02-2016-0113 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011574530