Validation of a META-RELQUAL construct through a Nordic comparative study
Year of publication: |
2013
|
---|---|
Authors: | Svensson, Göran ; Mysen, Tore ; Rindell, Anne ; Billström, Anders |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 1, p. 72-87
|
Subject: | Unternehmenskooperation | Inter-firm cooperation | Internationale Geschäftsbeziehungen | International business | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Finnland | Finland | Norwegen | Norway | Schweden | Sweden |
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