Validity, reliability, and applicability of psychophysiological techniques in marketing research
| Year of publication: |
2008
|
|---|---|
| Authors: | Wang, Yong Jian ; Minor, Michael S. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 25.2008, 2, p. 197
|