Valuation entrepreneurship through product-design and blame-avoidance strategies : how Tesla managed to change the public perception of sustainable innovations
Maximilian Palmié, Lucas Miehé, Johanna Mair, Joakim Wincent
| Year of publication: |
2024
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|---|---|
| Authors: | Palmié, Maximilian ; Miehé, Lucas ; Mair, Johanna ; Wincent, Joakim |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 41.2024, 3, p. 644-676
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| Subject: | abduction/abductive research | blame avoidance | material artifacts | product design | valuation entrepreneurship | Entrepreneurship | Entrepreneurship approach | Produktgestaltung | Product design | Innovationsmanagement | Innovation management | Innovation | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change | Produktentwicklung | New product development |
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