VALUATION - The Investment Value of Brand Franchise - Analysts can estimate the investment value of a company's brand franchise and the company's efficiency in defending it by focusing on marketing costs
Year of publication: |
1999
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Authors: | Treynor, Jack |
Published in: |
Financial analysts' journal : FAJ. - Charlottesville, Va : CFA Institute, ISSN 0015-198X, ZDB-ID 2194090. - Vol. 55.1999, 2, p. 27-34
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