Value-based promotion : a consumer retention tool in electronics goods market
Gemini V. Joy; P. S. James; K. Senthil Kumar
| Year of publication: |
2014
|
|---|---|
| Authors: | Joy, Gemini V. ; James, P. S. ; Kumar, K. Senthil |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 7.2014, 2, p. 124-133
|
| Subject: | customer value | customer perceptions | customer evaluations | sales promotion | Kundenwert | Customer value | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010484383