Value capturing as a balancing act
Year of publication: |
2008
|
---|---|
Authors: | Matthyssens, Paul ; Vandenbempt, Koen ; Goubau, Caroline |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 24.2008, 1, p. 56-60
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Value analysis | Product launch | Commodity markets |
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