Value co-creation : Balancing B2B platform value and potential reverse-value effects
Zoran Latinovic, Sharmila C. Chatterjee
| Year of publication: |
2024
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|---|---|
| Authors: | Latinovic, Zoran ; Chatterjee, Sharmila C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 175.2024, Art.-No. 114518, p. 1-10
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| Subject: | B2B platforms | Data-network effects | Network effects | Reverse-value effects | Value capture | Value co-creation | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Netzwerkökonomik | Network economics | Kundenintegration | Customer integration | Lieferantenmanagement | Supplier relationship management | Digitale Plattform | Digital platform | Kundenwert | Customer value | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549652