Value co-creation in service logic : a critical analysis
Christian Grönroos
| Year of publication: |
2011
|
|---|---|
| Authors: | Grönroos, Christian |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 3, p. 279-301
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870763