Value co-creation through branded apps : enhancing perceived quality and brand loyalty

Trang Tran, David G. Taylor and Chao Wen

Year of publication:	2023
Authors:	Tran, Trang ; Taylor, David ; Wen, Chao
Subject:	Brand loyalty \| Branded apps \| Consumer brand engagement \| Personalization \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Markentreue \| Markenartikel \| Brand \| Kundenintegration \| Customer integration \| Markenimage \| Brand image \| Mobile Anwendung \| Mobile application

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