Value co-destruction : review and conceptualization of interactive value formation
Per Echeverri, Per Skålén
| Year of publication: |
2021
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|---|---|
| Authors: | Echeverri, Per ; Skålén, Per |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 2, p. 227-249
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| Subject: | Interactive value formation | practices | resources | review | value co-creation | value co-destruction | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Soziale Werte | Social values | Werttheorie | Theory of value | Kundenwert | Customer value |