Value cocreation at its peak : the asymmetric relationship between coproduction and loyalty
Year of publication: |
2016
|
---|---|
Authors: | Sauer, Nicola E. ; Scholl-Grissemann, Ursula ; Teichmann, Karin ; Wetzels, Martin |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 27.2016, 4, p. 563-590
|
Subject: | Customer loyality | Value cocreation | Coproduction paradox | Customer coproduction | Negative effects | Process enjoyment | Customer self-efficacy | Monetary expenditures | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
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