//-->
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea, (2016)
Disruption and soical media : entrant firms as institutional entrepreneurs
Laurell, Christofer, (2014)
Following the fashionable friend : the power of social media : weighing the publicity effectiveness of blogs versus online magazines
Colliander, Jonas, (2011)
Value creation and appropriation in social media - the case of fashion bloggers in Sweden
Pihl, Christofer, (2013)
When customers create the ad and sell it : a value network approach
When customers create the ad and sell it - a value network approach