Value creation of firm-established brand communities
Year of publication: |
2009 ; 1. ed.
|
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Authors: | Wiegandt, Philipp |
Publisher: |
Wiesbaden : Gabler |
Subject: | Markenpolitik | Kundenbindung |
Description of contents: | Table of Contents [d-nb.info] ; Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
Extent: | XVII, 211 S. : Ill., graph. Darst. |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | Zugl.: München, Univ., Diss., 2009 |
ISBN: | 978-3-8349-2123-9 |
Classification: | Marketing |
Source: |
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