Value creation through integration of supply chain management and marketing strategy
Pankaj M. Madhani
| Year of publication: |
2012
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
The IUP journal of business strategy : IJBS. - Hyderabad : IUP Publ, ISSN 0972-9259, ZDB-ID 25768311. - Vol. 9.2012, 1, p. 7-26
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010005134