Value creation through knowledge management in franchising : a multi-level conceptual framework
Year of publication: |
2014
|
---|---|
Authors: | Weaven, Scott ; Grace, Debra ; Dant, Rajiv P. ; Browen, James R. |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 2, p. 97-104
|
Subject: | Knowledge management | Value creation | Franchising | Monitoring | Wissensmanagement | Betriebliche Wertschöpfung | Immaterielle Werte | Intangible assets |
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