Value creation through marketing data analytics : the distinct contribution of data analytics assets and capabilities to unit and firm performance
Josune Sáenz, Ana Ortiz de Guinea, Carmela Peñalba-Aguirrezabalaga
| Year of publication: |
2022
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|---|---|
| Authors: | Sáenz, Josune ; Ortiz de Guinea, Ana ; Peñalba-Aguirrezabalaga, Carmela |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 59.2022, 8, p. 1-14
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| Subject: | Data analytics | Quality data | IT-enabled sensing capability | Marketing innovation | Market performance | Information value chain | Betriebliche Wertschöpfung | Value creation | Unternehmenserfolg | Firm performance | Marketing | Data Analytics | Big Data | Big data | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2022.103724 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013488540