Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Ricardo Costa Climent, Darek M. Haftor and Soumitra Chowdhury
| Year of publication: |
2022
|
|---|---|
| Authors: | Climent, Ricardo Costa ; Haftor, Darek M. ; Chowdhury, Soumitra |
| Subject: | Business model | Channel strategy | Co-evolution | Customer | Digital technology | Value creation | Betriebliche Wertschöpfung | Geschäftsmodell | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Strategisches Management | Strategic management | Digitalisierung | Digitization | Informationstechnik | Information technology | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JEC-07-2021-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012886189