Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Pedro Torres, Mário Augusto, Cristiana Neves
| Year of publication: |
2022
|
|---|---|
| Authors: | Torres, Pedro M. ; Augusto, Mário Gomes ; Neves, Cristiana |
| Subject: | brand love | brand loyalty | gamification | perceived value | satisfaction | word-of-mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Markenartikel | Brand | Emotion | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21573 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012796060