Value-driven Adoption and Consumption of Technology: Understanding Technology Decision Making

Recent innovations have integrated information and communication technology (ICT) into the fabric of people’s daily lives. Wireless technology, with its constant presence and transcendence of geographical boundaries, has profoundly influenced people’s behavior and the consumption of technology and related services. During the past few years, wireless technologies have shifted from simple devices offering mobile phone calling to multipurpose devices that incorporate the capabilities of other devices. The multiple uses of these devices, coupled with the blurring of the work-home and utilitarianhedonic technology, creates the need for a new understanding of technology adoption and use....