Value evaluation of customer experience using consumer generated content
Shilpa Iyanna; Carmela Bosangit; Amrul Asraf Mohd-Any
| Year of publication: |
2012
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|---|---|
| Authors: | Iyanna, Shilpa ; Bosangit, Carmela ; Mohd-Any, Amrul Asraf |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 5.2012, 2, p. 89-102
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| Subject: | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Webanalyse | Web analytics | Conjoint-Analyse | Conjoint analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009633256