Value Pricing - Value Pricing through Conjoint Measurement: A Practical Approach
| Year of publication: |
1993
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| Authors: | Kucher, Eckhard ; Hilleke, Klaus |
| Published in: |
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 11.1993, 3, p. 283-290
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