Value proposition design : how to create products and services customers want. Get started with ...

written by Alex Osterwalder ; Yves Pigneur ; Greg Bernarda ; Alan Smith ; designed by Trish Papadakos

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com

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Year of publication:	[2014]
Authors:	Osterwalder, Alexander ; Pigneur, Yves ; Bernarda, Greg ; Smith, Alan
Other Persons:	Papadakos, Patricia (contributor)
Publisher:	Hoboken, NJ : Wiley
Subject:	Produktentwicklung \| New product development \| Betriebliche Wertschöpfung \| Value creation \| Kreativitätstechnik \| Creativity technique \| Design Thinking \| Design thinking \| Dienstleistungsqualität \| Service quality \| Kundenzufriedenheit \| Customer satisfaction \| Innovation \| Produktgestaltung \| Kundenmanagement \| Kundenorientierung
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	XXV, 290 Seiten Illustrationen, Diagramme
Series:	Strategyzer series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Hier auch später erschienene, unveränderte Nachdrucke***Unchanged reprints that were published later are included here Canvas. Customer profile ; Value map ; FitDesign. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.
ISBN:	978-1-118-96805-5 ; 978-1-118-97310-3 ; 978-1-118-96806-2 ; 978-1-118-96807-9
Classification:	Marketing ; Methoden und Techniken der Betriebswirtschaft
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014008745