Values and collective self-esteem as predictors of consumer susceptibility to interpersonal influence among university students
| Year of publication: |
2005
|
|---|---|
| Authors: | Kropp, Fredric ; Lavack, Anne M. ; Silvera, David H. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 22.2005, 1, p. 7-33
|