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Valuing the Real Option of Abandoning Unprofitable Custorners When Calculating Customer Lifetime Value
Haenlein, Michael,
The early bird catches the news : nine things you should know about micro-blogging
Kaplan, Andreas, (2011)
The impact of unprofitable customer abandonment on current customers' exit, voice, and loyalty intentions: an empirical analysis
Haenlein, Michael, (2012)