Variety-seeking : using the CHAID segementation approach in analyzing in the international traveler market
Year of publication: |
2015
|
---|---|
Authors: | Legohérel, Patrick ; Hsu, Cathy H. C. ; Daucé, Bruno |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 46.2015, p. 359-366
|
Subject: | Variety-seeking | Exploratory buying behavior | CHAID | Segmentation | Entscheidungsbaum | Decision tree | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Rent-Seeking | Rent seeking |
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