Variety Steering Concept for Mass Customization

In this paper we make the distinction between subjective and objective customer needs. The subjective needs are the individually realized and articulated requirements, whereas the objective needs are the real ones perceived by a fictive neutral perspective.(...)

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Year of publication:	2003-08-01
Authors:	Blecker, Thorsten ; Abdelkafi, Nizar ; Kaluza, Bernd ; Friedrich, Gerhard
Publisher:	Institut für Wirtschaftswissenschaften <Klagenfurt>
Subject:	Kundenmanagement \| Customer relationship management \| Steuerung

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Table of FiguresTable of SymbolsAbstract1 Introduction
2 Variety Management and Mass Customization
2.1 Variety Management in a Mass Customization System
2.2 Some Basic Approaches Related to Variety Management
2.3 Discrepancies between Offered Variety, Objective andSubjective Customer Needs
3 Complexity Key Metrics in Mass Customization
3.1 Relevant Sub-processes in Mass Customization
3.2 Complexity Key Metrics
3.3 Preliminary Key Metrics aggregation model
4 Modification of the Preliminary Key Metrics Model
4.1 Kansei Engineering Concept
4.2 Key Value Attributes Concept
4.3 Problems in Identifying the Objective Customer Needs
4.4 Approaches from the Consumer Psychology Relatedto the Variety Problem
4.5 Final Key Metrics Model
5 Conceptual Application for Variety Steering in Mass Customization
6 Conclusion
References

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