Vendor response to client opportunism in IT service relationships : exploring the moderating effect of client involvement
Year of publication: |
November 2018
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Authors: | Chaudhry, Smita ; Srivastava, Bharatendu Nath ; Joshi, Chetan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 75.2018, p. 100-111
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Subject: | Client vendor relationship | Client involvement | Opportunism | Response strategy | Negative affect | Senior management involvement | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Outsourcing | Dienstleistungsqualität | Service quality |
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