Versandhandelsmarketing : Aspekte erfolgreicher Neukundengewinnung
von Jürgen Breitschuh
| Year of publication: |
2001
|
|---|---|
| Authors: | Breitschuh, Jürgen |
| Publisher: |
München : Oldenbourg |
| Subject: | Distanzhandel | Distance selling | Direktmarketing | Direct marketing | Handelsmarketing | Retail marketing | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Deutschland | Germany | Versandhandel | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XVI, 216 S. . graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. Literaturangaben Pp. : 98.00 |
| ISBN: | 3-486-25556-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009473