Viability

This chapter looks at viability as the ‘first rung’ of the ladder for entrepreneurs who want to flourish and build a sustainable business. Viability is defined as having a reasonable chance of being able to grow, develop and be successful, and this chapter looks at how this requires stability, being able to manage risk and managing personal health and well-being. This chapter looks at practical strategies to achieve this, including dealing with the pressures and challenges of running a business, how to build stability and resilience, managing business and personal risk, achieving a healthy work–life balance and reducing the risk of burnout.