Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision
| Year of publication: |
2009
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| Authors: | Wilcox, Keith ; Vallen, Beth ; Block, Lauren ; Fitzsimons, Gavan J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 3, p. 380-393
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