Vietnam and entrepreneurial private enterprises : a macromarketing perspective
Year of publication: |
2012
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Authors: | Paswan, Audhesh K. ; Tran, Trang P. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 32.2012, 1, p. 18-30
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Subject: | Entrepreneurial private enterprise | economic well being | quality of life | Vietnam | Lebensqualität | Quality of life | Viet Nam | Privatwirtschaft | Private sector | Entrepreneurship | Entrepreneurship approach | Privatisierung | Privatization | Unternehmensgründung | Business start-up | KMU | SME |
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