Viewpoint - Correspondence regarding 'The choice between a five-point and a ten-point scale in the framework of customer satisfaction research' by Pedro S. Coelho and Susana P. Esteves
Year of publication: |
2007
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Authors: | Rothman, James ; Coelho, Pedro S. ; Esteves, Susana P. |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 5, p. 546-550
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