Viewpoint: Marketing in the information age - Can we plan for an unpredictable future?
Year of publication: |
1998
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Authors: | Schlegelmilch, Bodo B. ; Sinkovics, Rudolf |
Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 15.1998, 2-3, p. 162-170
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