Viewpoint: Stuck in the past: Why managers persist with new product failures
| Year of publication: |
1999
|
|---|---|
| Authors: | Biyalagorsky, Eyal ; Boulding, William ; Staelin, Richard |
| Published in: |
Technology strategies. - Zürich : Strategic Direct. Publ., ISSN 0258-0551, ZDB-ID 599232. - 1999, 155, p. 3
|