Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Year of publication: |
2007
|
---|---|
Authors: | Kirmani, Amna ; Zhu, Rui Juliet |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 688-701
|
Subject: | Werbung | Advertising | Manipulation | Wahrnehmung | Perception | Marketingtheorie | Marketing theory | Theorie | Theory |
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