Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits
Year of publication: |
2016
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Authors: | Sharma, Poonam |
Published in: |
International journal of entrepreneurship and innovation management. - Milton Keynes : Inderscience Enterpr, ISSN 1368-275X, ZDB-ID 2054331-1. - Vol. 20.2016, 5/6, p. 360-368
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Subject: | marketing strategies | positioning | branding | blue ocean strategy | value proposition | Marketingmanagement | Marketing management | Markenführung | Brand management | Strategisches Management | Strategic management | Innovation | Marktsegmentierung | Market segmentation | Betriebliche Wertschöpfung | Value creation |
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