Viral loop : the power of pass-it-on
Adam L. Penenberg
| Year of publication: |
2009
|
|---|---|
| Authors: | Penenberg, Adam L. |
| Publisher: |
London : Sceptre |
| Subject: | Viral Marketing | Internet | Viral marketing | Word-of-mouth advertising |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | IX, 274 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-340-91867-5 ; 978-0-340-99496-2 ; 978-0-340-91867-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004946267