Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Xueni (Shirley) Li, Wei Si, Kimmy Wa Chan
| Year of publication: |
2024
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|---|---|
| Authors: | Li, Xueni ; Si, Wei ; Chan, Kimmy Wa |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 41.2024, 2, p. 344-363
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| Subject: | customization target | flattery | involvement | online customization | self-esteem | social influence tactic | virtual agents | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Electronic Commerce | E-commerce | Zielgruppe | Target group | Online-Handel | Online retailing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21943 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014467497