Virtual Brand Community : Royal Enfield Motorbike
Year of publication: |
2022
|
---|---|
Authors: | Dhital, Sanjeep kumar |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (5 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 24, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.4256422 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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