Virtual collaboration technology and international business coaching : examining the impact on marketing strategies and sales
Stephen J. Anderson, Pradeep K. Chintagunta, Naufel Vilcassim
| Year of publication: |
2024
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|---|---|
| Authors: | Anderson, Stephen J. ; Chintagunta, Pradeep K. ; Vilcassim, Naufel |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 43.2024, 3, p. 637-672
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| Subject: | business model change | COVID-19 and remote work | entrepreneurship | international business coaching | marketing strategy innovation | pivoting | small firm growth | strategic shift | virtual collaboration technology | Marketingmanagement | Marketing management | Coaching | Geschäftsmodell | Business model | KMU | SME | Virtuelles Team | Virtual team | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change | Coronavirus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2019.0121 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014529248