Virtual communities come of age: Parallel service, value, and propositions offered in communal online space
| Year of publication: |
2011
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|---|---|
| Authors: | Laing, Angus ; Keeling, Debbie ; Newholm, Terry |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 27.2011, 3 (1.3.), p. 291-316
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