Virtual community, purchasing behaviour, and emotional well-being
Year of publication: |
2015
|
---|---|
Authors: | Chou, Cindy Yunshin ; Sukanlaya Sawang |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 3, p. 207-217
|
Subject: | Emotional well-being | Virtual community | Collectivistic value | Quality of use | Social Web | Social web | Emotion | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life | Zufriedenheit | Satisfaction |
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