Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts

Maximilian H. E. E. Gerrath, Hossein Olya, Zahra Shah, Huaiyu Li

Year of publication:	2024
Authors:	Gerrath, Maximilian H. E. E. ; Olya, Hossein ; Shah, Zahra ; Li, Huaiyu
Published in:	Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 175.2024, Art.-No. 114520, p. 1-13
Subject:	Green marketing \| Message warmth \| Social-psychological distance \| Trust in experts \| Virtual influencer marketing \| Vertrauen \| Confidence \| Experten \| Experts \| Influencer \| Öko-Marketing \| Social Web \| Social web \| Marketing \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing

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