Virtual reality : adding immersive dimension to sales training

Purpose: This paper discusses the applications of virtual reality (VR) in the field of sales training and highlights the implications for practice by building on cutting-edge research and case studies. Design/methodology/approach: This paper is prepared on the basis of the review of recent developments in research and practice related to VR. Findings: VR hardware, content, and applications are being designed to be more realistic and immersive, which may lead to higher visibility and popularity. VR training mimics real jobs, and with immersive experience, trainees do better at their actual jobs. The use of VR is training, transforming, and making it more dynamic, immersive, engaging, affordable, and remotely accessible. Practical implications: The paper provides condensed insights about the applications and developments of VR in the field of sales training. Originality/value: The paper saves hours of reading time for busy executives and researchers by selecting and presenting the most relevant and valuable information in a summarized and crisp format.