Virtual reality is so cool! : how technology innovativeness shapes consumer responses to service preview modes

Vanja Bogicevic, Stephanie Q. Liu, Soobin Seo, Jay Kandampully, Nancy A. Rudd

Year of publication:	2021
Authors:	Bogicevic, Vanja ; Liu, Qing ; Seo, Soobin ; Kandampully, Jay ; Rudd, Nancy A.
Published in:	International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 93.2021, p. 1-10
Subject:	VR \| Coolness \| Self-brand connection \| Innovativeness \| Hotel \| Technology \| Konsumentenverhalten \| Consumer behaviour \| Virtuelle Realität \| Virtual reality \| Innovation \| Technischer Fortschritt \| Technological change \| Hotellerie \| Hotel industry \| Innovationsmanagement \| Innovation management

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