Virtual reality marketing : what does it mean to have a 3D experience? : effects of stereopsis on consumer perceptions and marketing outcomes
Alena Kostyk, Jie Sheng, Andrew Murchie, Stephen Preston
| Year of publication: |
2024
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|---|---|
| Authors: | Kostyk, Alena ; Sheng, Jie ; Murchie, Andrew ; Preston, Stephen |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 3, p. 301-318
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| Subject: | 3D, 2D, and VR marketing | Virtual reality | VR advertising | VR experience | Marketing | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015071678